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About Movie

 

 

When it comes to the American film industry, people will first think of the mature and professional filming process, technically powerful post-production special effects. Or rather – Hollywood.

I’d like to discuss this part a little. The characteristics that make Hollywood different from other (in this case, most of the world) studios.

  The ability to distribute globally.

  If you want to maintain a truly global distribution capability, you need to have an equally high level of understanding of all markets around the world and be able to balance the different cultural differences in the same film. To make people around the world laugh at the same point, to make people around the world agree with the same idea, to make people around the world like the same characters. This kind of thing, which requires talent or master artists to make by chance, has become a standardized production operation mechanism in Hollywood. It’s incredible.

  I took Jeans Hason’s film history this semester, so I can probably say something logical and right.    At the beginning of the 20th century, the United States was facing a second wave of immigration, and the demand for labor for industrial construction prompted a large number of European migrant workers to come across the Atlantic. Because of the lack of other entertainment, these migrant workers supported a huge consumer film market and tens of thousands of theaters, while World War I caused artists to start moving across the ocean as well. In this way, a large number of artists and audiences, almost together, came to the continental United States.

At the same time, because of the rapid development of the economy, income from laborers (the audience) gradually stabilized. Luxurious movie palaces began to be built on a large scale throughout the United States, eliminating the traditional nickelodeon theaters and allowing movies to begin to become fashionable consumption for the emerging American middle class.

  This is where the miracle began. As the local film industry fumbled its way to a rapid rise, Americans began to develop their own ambitions for the global distribution of their films. The classroom narrative of the Golden Age of Hollywood mentions five companies that were very brilliant at the time: Paramount, MGM, Warner Brothers, 20th Century Fox, and Thunderbolt. and three other companies that were also very brilliant: Universal, Columbia, and United Artists.

  The high concentration of resources, high-pressure assembly line operations, Wall Street consortium support, and the rigors of the star-making system of the big studio era created the Golden Age.

In Wednesday’s class, the professor said that later these companies were very brilliant at that time, and then gradually declined. Probably because the U.S. government introduced anti-trust laws against Paramount Studios, the oligopoly of the big studio era began to falter. Because Hollywood used to be controlled by eight major studios, independent studios never survived long. The studios had a large number of subordinate direct cinemas to force the scheduling of films, completely occupying the market, and were eventually suppressed by the government.

  Say goodbye to the era of being monopolized, so that the big Hollywood studios had to pay more attention to the quality of the film (and also more precisely accomplished the miracle mentioned above: the ability to distribute worldwide.) The downstream projection industry has also pushed the big studios to keep competing for checks and balances in terms of content. It is worth mentioning that without the monopoly of the big companies, independent production companies have also gained opportunities in the screening market, becoming an environmental opportunity for the rise of independent production companies such as Lionsgate Films. Cinema companies also began to have independent development in the environment, the U.S. theaters gradually formed AMC, Regal, and Cinemark three separate patterns, to this day, the entire U.S. about 50% of the screens are controlled by these three theater companies. (I was under the impression that this figure was provided in the film history textbook)

  However, it is only a matter of time before the Paramount Act, which no longer applies to the present, is repealed. The film industry now looks to be about to face a new round of market consolidation. Small theater companies should face more difficulties under the domination of the giant market.

  For traditional production companies, to resist streaming media, it is inevitable to accumulate theater resources downstream of the industry chain, which is the “Golden Age of Hollywood Studios". Theatrical screening is the last wall for traditional production companies to build up a large IP super-long series of movies. And for the face-to-face theaters, in the inevitable trend of the times, it seems that being merged by bigger capital is also a way to resist the risk itself. I guess the extremely traditional business model of movie theaters is also one of the reasons for the inefficient growth of the U.S. movie market. There is always something that has to change with the times, no matter which times.

 

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